Jared is a creator, through and through. There’s a reason why there’s a guitar in the Firehall Brewery “Seal” logo. Music and the creative arts are central to our identity, and Jared has been creating with us long before the logo itself was created. Like other members on the brewery team, Jared’s recruitment was simple osmosis… friends helping friends. Jared grew up in the South Okanagan region, attending South Okanagan Secondary in Oliver, where his mathematic mind didn’t just earn him scholarships… it also calculated how best to spend the scholarship money on musical instruments. Today we know it’s been a proven investment, yielding a very skilled singer-songwriter. Jared shines as a musician, through various music projects like Run Rabbit Run, Great White North, The Nobodies, and most recently his solo project, “Jared Jackel and the Bad Vibrations”. But he shines in other creative ways too, most recently with his hand in the creation of the Beer Shop & Social. The Kickstarter Campaign gave Jared a job, and in no time he put together our beer flight carriers, our stereo housing, the bar-area counter-shelving, and other shop essentials. He set up merch inventory and helped with the room layout. His artistic touch beautified our chalkboard art in the public hallway, and carefully laid out product information on our retail chalkboards, with impressively neat printing for a man. His vinyl records adorn the walls of the Beer Shop. And if you like records, on Vinyl Tuesdays he spins some amazing discs from his collection, including new crazy gems from up-and-coming indie artists. What has been most special is just having Jared around since the Beer Shop’s conception. His presence is calming, like therapy, which is always welcomed at brewery-family get-togethers, where Jared has joined in many after-work dinners boiled in the madness of toddlers raising hell. Jared has learned, like many of us during the last year, to seize the day, grab life by the horns, live in the moment, live the dream, jam banjo in the sunset, sleep in a van, chase bears down mountain roads. And… if we’re all lucky enough, also writing and creating conceptual treats and musical magic, that we’ll all get to hear down the road, at a concert or on the ol’ stereo.
The Nobodies: https://the-nobodies.bandcamp.com/music